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Writing business emails is quite a bit different from personal email. When writing friends or college's it is much more casual as abbreviations, slang and emoticons are often used. However, when writing business email's these techniques are not considered appropriate or professional. The idea is to present your email just as you would present yourself, neat, clean, competent, and professional.
When writing business e-mails the best practices of etiquette are:
Say hello and personalize the email.
Personalizing the email by using the proper title and name of the person you are sending the email to or using first names if that is how you normally communicate with them.
Be sure to format properly using short paragraphs.
Bullet points can make it easier to read lists of information pertaining to a subject.
Do not use slang, jargon, text abbreviations, smiley faces or emoticons.
Respond to business email's in a timely manner
Be sure to include your signature and contact information
Be sure to check the grammar and spelling before sending.
Keep it professional, no jokes or humor as your email may be forwarded to other's.
The subject line should inform your contact of the topic you will discuss in the email.
Make it short, clean, and professional
Keep in mind your email's are a representation of how you would like to present yourself to the business or customer that you are writing too. It is important to stay focused on what it is you are trying to say and to get straight to the point in the first paragraph as most business people do not have a lot of time to read long email's (Nickels, 2010).
Reference Nickels, W. G., McHugh, J., & McHugh, S. (2010), Understanding Business, (9th ed.), McGraw-Hill/Irwin.